Why content architecture should come before visuals

A beautiful theme only works when the information architecture gives it a clear narrative to follow.

A beautiful theme only works when the information architecture gives it a clear narrative to follow.

Start with structure

Why content architecture should come before visuals works because the layout leads the eye with rhythm, contrast, and a deliberate hierarchy.

Luxury on the web is often just clarity with better pacing.

Takeaways

Typography, imagery, and spacing should support the story instead of distracting from it.